Skip to content
And, this is a perfect case study of successful marketing by Singapore Tourism Board over the years.
22 November 1933, Singapore–), Emeritus Professor at the National University of Singapore’s ...Lee Tzu Pheng (b. This statue is usually a mandatory photo spot for tourists who travel to this country.The Merlion statue is in the shape of a lion’s head with a fish-like body standing above the waves.This statue was constructed specifically for the purpose of welcoming tourists who come to Singapore. The Merlion is the mythic symbol of Singapore and easily the most popular attraction on the whole island.
With Sang Nila’s tale as a basis, the Merlion was designed by Fraser Brunner in 1964 as an emblem for the Singapore Tourism Board, adding a fish tail to the statue to signify Singapore’s humble beginnings as a fishing village.
The symbol then served as Singapore Tourism Board’s corporate logo for 31 years, from 1966 to 1997.The first Merlion and the Cub were originally located at the Esplanade Bridge, before moving to its present location at One Fullerton.
“The rise of the Merlion”: Monument and myth in the making of the Singapore story. Over time, the Merlion emerged as the "Lion of Exiles," a symbol of hope to generations of immigrants.
Here’s a picture of a …
In B. S. A. Yeoh & R. B. H. Goh (Eds. Clicking âSearchâ will redirect you to Being of prominent symbolic nature to Singapore and Singaporeans in general, it is widely used to represent both the city state and its people in sports teams, advertising, branding, tourism and as a national personification.The Merlion was first used in Singapore as the logo for the tourism board.The numerical value of MERLION in Chaldean Numerology is: The numerical value of MERLION in Pythagorean Numerology is: We're doing our best to make sure our content is useful, accurate and safe.Thanks for your vote! Merlion against the Singapore skyline in the day The Merlion (Malay: Singa-Laut, Chinese: 鱼尾狮, Tamil: மெர்லயன்) is the official mascot of Singapore, depicted as a mythical creature with a lion's head and the body of a fish.
The Merlion is an icon of Singapore. Regarded as a Singapore icon, the Merlion was designed in 1964 for the Singapore Tourist Promotion Board (STPB; now known as the Singapore Tourism Board) … Copyright © 2020 Singapore Tourism Board. | To these anxious newcomers, the Merlion's gaping mouth did not suggest "enlightenment," as her creators intended, but rather, "welcome." Spouting water from its mouth, the Merlion statue stands tall at 8.6 metres and weighs 70 tonnes.This icon is a must-see for tourists visiting Singapore, similar to other significant landmarks around the world.Built by local craftsman Lim Nang Seng, it was unveiled on 15 September 1972 by then Prime Minister Lee Kuan Yew at the mouth of the With the completion of Esplanade Bridge in 1997, the statue could no longer be viewed clearly from the waterfront.So in 2002, the Merlion was relocated 120 metres away from the original position to where it stands in Merlion Park today, in front of Fullerton Hotel and overlooking The park also houses a smaller Merlion statue.