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The Oracle Data Management Platform (DMP), previously BlueKai, helps marketers target their top revenue-generating audience by unifying their marketing data in one location. An email has been sent to verify your new profile. ""If Salesforce and Oracle are not successful in fighting this then hopefully that send out ripples across the adtech industry as a whole -- encouraging those that are using these quite pernicious cookies to change their behaviours," she added.Commenting in a statement, Ian Garrard, managing director of Innsworth Advisors, said: “The development of class action regimes in the UK and the availability of collective redress in the EU/EEA mean Innsworth can put money to work enabling access to justice for millions of individuals whose personal data has been misused.”A separate and still ongoing lawsuit in the UK, which is seeking damages from The judge said the claimant did not need to prove "pecuniary loss or distress" to recover damages, and also allowed the class to proceed without all the members having the same interest.Discussing that case, Rumbul suggests a pending final judgement there (likely next year) may have a bearing on whether the lawsuit she's involved with can be taken forward in the UK.
"If I was just one tiny person trying to complaint to Oracle and trying to use the UK Information Commissioner to achieve that... they simply do not have the resources to direct at one complaint from one person against a company like Oracle -- in terms of this kind of scale," Rumbul told TechCrunch. We design and build our services with privacy at the forefront, providing our corporate customers with tools to help them comply with their own obligations under applicable privacy laws -- including the EU GDPR -- to preserve the privacy rights of their own customers.Salesforce and another Data Management Platform provider, have received a privacy related complaint from a Dutch group called The Privacy Collective. They are however huge, huge international multimillion-billion dollar companies. "When you start digging into it there are numerous, fairly pernicious ways in which these cookies can and probably do operate -- such as cookie syncing, and the aggregation of personal data -- so there's really, really serious privacy concerns there. The following sections list the Oracle Data Cloud APIs and summarize the HTTP methods and JSON data types they support. We continue to inform and empower you to navigate this conversation, particularly as it pertains to 3rd party and 1st party data.
We suggest you try the following to help find what you’re looking for:Oracle DMP (formerly BlueKai) is the industry’s leading cloud-based big data platform that enables marketing organizations to personalize online, offline, and mobile marketing campaigns with richer and more-actionable information about targeted audiences.Conversations around a cookie-constrained world are happening with more frequency and urgency among marketers, publishers, and agencies. "This was a strategic business decision that they made to move into this space and become massive players. Oracle Data Management Platform turns insights into action by unifying data across multiple data sources, while helping marketers segment the right audience and target that audience with hundreds of partners across the digital marketing landscape.This bootcamp will give you the information and skills required to implement Oracle BlueKai. Approximately 300 customers across multiple industries rely on BlueKai to maximize their marketing investment.The Oracle Marketing Cloud is an integral part of the Oracle Customer Experience Cloud which includes commerce, sales, service, social and marketing. Per Oracle marketing materials, its Data Cloud and BlueKai Marketplace provider partners with access to some 2BN global consumer profiles.
Oracle will vigorously defend against these baseless claims.A spokeswoman for Salesforce sent us this statement:At Salesforce, Trust is our #1 value and nothing is more important to us than the privacy and security of our corporate customers’ data. The class action means we can aggregate the harm done," added partner Melis Acuner from Cadwalader in another supporting statement.We reached out to Oracle and Salesforce for comment on the litigation.Oracle EVP and general counsel, Dorian Daley, said:The Privacy Collective knowingly filed a meritless action based on deliberate misrepresentations of the facts. Oracle is currently reviewing the existing BlueKai product roadmap and will be providing guidance to customers in accordance with Oracle's standard product communication policies. While Salesforce claims its marketing cloud ‘interacts’ with more than 3BN browsers and devices monthly. (Meanwhile, as we reported in June, BlueKai suffered a data breach that exposed billions of those records to the open web.) Per Oracle marketing materials, its Data Cloud and BlueKai Marketplace provider partners with access to some 2BN global consumer profiles. The use of third party cookies for ad tracking and targeting by data broker giants The suits will argue that mass surveillance of Internet users to carry out real-time bidding ad auctions cannot possibly be compatible with strict EU laws around consent to process personal data.The litigants believe the collective claims could exceed €10BN, should they eventually prevail in their arguments -- though such legal actions can take several years to work their way through the courts.In the UK, the case may also face some legal hurdles given the lack of an established model for pursuing collective damages in cases relating to data rights.