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The arrangement would allow the two partners to share technologies and manufacturing capacity, while keeping advanced technology and product development separate from each other to “keep our design, engineering and brands distinctive from each other,” one of the sources said.
Nissan’s sales and profits have been sliding ever since, and the hammer blow to the global car industry from the coronavirus epidemic has only added to the urgency for the company to come up with a strategy to secure its future.
The Sunderland factory has been operating below capacity and with a cloud over its future due to Britain’s departure from the European Union. Reporting by Norihiko Shirouzu; Editing by Mark PotterFILE PHOTO: Qashqai cars by Nissan are seen parked at the Nissan car plant in Sunderland, Britain February 4, 2019.
Visit our global newsroom for announcements, photos and videos from Nissan Motor Corporation. One of the sources said the plan for the plant depended on the new trading relationship agreed between London and Brussels, but that Nissan expected the UK government to adopt supportive policies.
“We need to be in Europe to keep up with regulations and keep our technology competitive, even though we cannot go for exponential growth,” one of the sources said.
It will import the new X-Trail to Europe from Japan this year after dropping plans to build the midsize SUV in Sunderland,Exports of Nissan cars to Europe from Japan grew 32 percent to 37,101 in the 12 months to the end of March, Nissan figures show.
That is an attempt to resolve a major source of tension under Ghosn, who sought to cut costs equally at the partners as well as merge new technology and product R&D. You can unsubscribe at any time through links in these emails.
Its strategy will be to free resources from underperforming businesses so Nissan can eventually channel more resources into the U.S., Chinese and Japanese markets, sourcesPlease select at least one newsletter to subscribe.You can unsubscribe at any time through links in these emails. Founded in 1996, Automotive News Europe is the preferred information source for decision-makers and opinion leaders operating in Europe.Ford seizes on euro rally with exports of Explorers and Mustangs LONDON -- Nissan has pushed back against reports that it plans to reduce operations in Europe to focus on SUVs as part of a global turnaround plan.Nissan will rely on its two best-selling SUVs, the Qashqai and Juke, to maintain a presence in Europe while selling its factory in Barcelona, Spain, according to sources.The launch of the new-generation Juke small SUV in November was the first step in renewing its European passenger car lineup, Nissan said.Europe was Nissan's worst performing region financially in the nine months to the end of December, when it lost the equivalent of 222 million euros, company records show. Many at Nissan viewed the move as an effort by Renault to ride free on what they believe are Nissan’s superior engineering capabilities. Jordi Vila, a key figure in Nissan’s electrification of the European car market, has been appointed Nissan’s divisional vice president for marketing and sales in Europe. General Motors (Europe accounts for only about one-tenth of Nissan’s global business by volume and has “little prospects for growth and profitability,” as one insider put it. The sources said Nissan’s plan for Europe was presented to the company’s board on Thursday by chief operating officer Ashwani Gupta, who they said was … Nissan declined to comment. Stephen Ma, Nissan's chief financial officer, said: "In western Europe, we will maintain production of core models in Sunderland and maintain efficiency." Choose your news – we will deliver.
Nissan Global Newsroom | Latest news, photos and videos. Renault is also working on its own restructuring plan. In terms of models, Nissan’s main products in Europe would be narrowed to the Qashqai and the Juke, both locally produced crossover SUVs, plus the X-Trail SUV and the Ariya, a battery electric crossover due to hit the market soon, shipped to Europe from Japan, the sources said.
The sources said Nissan’s plan for Europe was presented to the company’s board on Thursday by chief operating officer Ashwani Gupta, who they said was the leading advocate and key architect of the new leader-follower model. It would operate as a “follower” in commercial vans and small city cars, using versions of vehicles produced by Renault. The EU and Japan are phasing out auto tariffs as part of a free-trade deal.Nissan is expected to announce its restructuring plan on May 28. REUTERS/Phil Noble/File Photo
Mr de Ficchy said the cost of moving to WTO rules would mean the "entire business model for Nissan Europe …
Nissan’s Sunderland manufacruring is to stay open, but the carmaker is instead shutting a factory in Barcelona as the Japanese auto firm seeks to cut £2.3bn in costs worldwide..