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Changing the game for over 2 billion fans around the world. With exclusive rights to 20 matches a season, it is the first time that any pure streaming or OTT service has exclusively shown live Premier League matches in the UK. Redefining the Premier League experience for Amazon Prime Video. Bringing the Portal to life. A distinct element of the system that creates a seamless visual coherence across the action and the Prime Video app.
Its stripped back look has been “designed to make fans feel instantly at home with the service”.The graphic system has “minimal flourishes” and was developed with a “focus on legibility”. It moves fluidly bringing a complex world of live data including league tables, charts, player profiles, in-match information together as a connected whole. Premier League 2016/17 broadcast and digital graphics designed by DixonBaxi.
The two icons are set within an emblematic directional arrow that becomes a central visual and motion narrative for the entire system.We developed a sleek, minimal live match graphics system – stripped back, simple, refined with no superfluous design. From the flow-of-the-game inspired ‘Field of Play’ motion language for our TV experience for Premier League to the sleek, UI inspired approach of the ‘Playbar’ for All 4 – it’s about finding a unique approach rooted in the story of the Football will never be the same. Limited to 500. Show titles, in-match graphics, augmented-reality, touch-screen, studio graphics, all united by a unique ‘Field of Play’ motion behaviour and an epic, official Premier League soundtrack.We stretched the visual expression in all directions to create a modern, radically new sports brand world that encompasses the hundreds of facets of the live games, the pre-and-post show analysis, and all the debate brought together by a thrilling and unique Premier League anthem.The graphics system is the canvas, the playing field, and the world that the game statistics play out on.
The ‘Field of Play’ underpins the Premier League brand and enhances the game.We watched hundreds of hours of football to analyse all the key plays in the game.
We developed a refined and intuitive match graphics system for Amazon’s first move into streaming live football. Show titles, in-match graphics, augmented-reality,
We have designed and created a radical, new TV experience for the world’s most-watched football league. Limited to 500 Be Brave One hundred eighty pages of insight, immersion and expression, the book features a wide range of project case studies including Fox Sports, Premier League TV experience, Mixcloud, Storey, Formula E, History and more.
Football will never be the same. We created a refined and intuitive match graphics system for Amazon’s first move into streaming live football. Watching players to understand movement, speed, inertia, impact and agility – and deconstructed them to create a unique behaviour that we call the ‘Field of Play’. All rights reserved. Discover the history of the Nike ball and its 21-year association with the Premier League, from the Nike Geo Merlin in 2000/01 to the Nike Flight in … The Premier League TV Experience was one of 62 nominated and exhibited in the iconic Design Museum in London. Pointing to the interactions on the services, from All 4’s streaming ‘playbar’ to Netflix’s auto-playing trailers, Baxi said that “streaming services should be conscious that every interaction is the brand.”Baxi said: “A successful design system balances the content and the brand to put a smile in the mind of its users.”The word ‘intuitive’ has been used in the headline and first paragraph but never elaborated upon?Nothing replaces the experience of watching football live. Inspired by the user interface of the app, it delivers a clean, information graphic aesthetic.The rarified palette brings confident simplicity to the system, while lending team colours visual prominence.Hundreds of assets designed with pixel-perfect precision.
Changing the game for over 2 billion fans around the world. Designed to make fans feel instantly at home with the service, it instils confidence in Amazon’s commitment to football and the future of sports broadcasting.The live graphic system is all about restraint, with minimal flourishes and a focus on legibility. An overarching master theme, 11 variations, a walk-on anthem for the Premier League, the most viewed football competition across the entire globe.
“DixonBaxi brought the elements to life on air, creating a look and feel that challenged the conventions of sports graphics.”
Football will never be the same.
Changing the game for over 2 billion fans around the world. More information can be found in our The partnership between the shopping giant’s streaming service and the world’s most-watched sports championship saw the first match streamed last year.DixonBaxi has revealed it is the creative team behind the “intuitive and refined” interface for the Premier League creative experience on Amazon Prime Video.The London-based design studio has created an interface and graphical system which includes typography, icons and brand identity.The partnership between Amazon and Premier League — the most-watched sports league in the world — was announced last year. Show titles, in-match graphics, augmented-reality, touch-screen, studio graphics, all united by a unique ‘Field of Play’ motion behaviour and an epic, official Premier League soundtrack. The master brand track has been remixed for the different show titles and a special 40s version has been created as the ‘walk-on’ anthem for the teams at every match in every stadium across the season.The Beazley Designs of the Year is one of the most prestigious exhibitions with a nominated selection of the best design in the world across every discipline from fashion to architecture to product. DixonBaxi have designed and created a radical new TV experience for the world’s most watched football league.
Be Brave.
DixonBaxi is a brand consultancy designing a better future.
Founded in 2001.