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As you continue to browse around our site please feel free to reach out for a consultation. BASIC designed a new eCommerce website design for men’s lifestyle bag and apparel company, Chrome Industries, with a focus on digital strategy, user experience, and art direction. An icon at the center of pop culture, its stamp on music and sports was cemented by legendary founders Dr. Dre and Jimmy Iovine.After changing hands through an Apple acquisition, Beats approached us to help pivot the brand in a different direction with a new digital flagship focused on building the brand while improving conversion and click-through rates.Centered around the idea of moving at the speed of culture, the new .com acts as a channel where brand inspiration, product information, and the Beats community come together. Taking cues from popular channels like Instagram, Pinterest, and Snapchat, a centralized location for original Beats content allows users to jump in and out during the browsing experience. The Beats by Dre brand is a multibillion-dollar company that owns over 70% of the market. Likewise, the Beats brand needed a platform that was scalable, efficient, and frictionless.To execute on its long-term vision, the Beats team needed best-in-class content creation tools and a modular system of components. A collection of internal project and initiatives under the BASIC® brand.To help strengthen our culture and attract world class talent, we created the Culture Manual – an online guide for new hires that differentiates the employee onboarding process and builds alignment for our collective future.When we moved into our new HQ, we put together a site experience providing an in-depth look into the two-year process imagining, designing, and developing our new office we call home.A communal initiative we operate to celebrate diversity and creativity by bringing together people from different backgrounds and interests.Our podcast series garnering 45,000+ listens per episode providing candid conversations around various industry related topics.Our panel series and thought-leadership platform where we share perspectives and tactics related to strategy, design, and technology.The Beats by Dre brand is a multibillion-dollar company that owns over 70% of the market. Case studies are narratives that feature real world situations or uses of products or services to demonstrate their value. Challenge. Challenge. The navigational structure is adaptable across mobile, tablet, and desktop, ensuring we’re serving users of all behaviors and device types. Agency Culture & Onboarding To help strengthen our culture and attract world class talent, we created the Culture Manual – an online guide for new hires that differentiates the employee onboarding process and builds alignment for our collective future. We’d love to discuss your current challenges.Modern business transformation requires innovation focused on the overall customer experience. Explore our branding, eCommerce, and user experience design case studies with Google, Apple, Patagonia and other category leaders.
Storytelling lives at the service of product, and product is brought to life through more in-depth information and cultural context. Since its inception, it has focused on channeling creativity through art, music, films, athletics, and clothing. The site provides a closer look at our agency: what connects us, what excites us, and—ultimately—what best represents our culture. The design system embraces minimalism and is modular in structure to create consistency and improve flexibility.Product pages highlight unique stories and features through lifestyle photography and video, establishing strong art direction standards in the process.Social media has made relevance and engagement essential components of the user experience. Adobe Experience Manager provides enterprise-level media and content management, which allows the client team to focus on the messaging and user journey rather than scalability.High-performance media and assets served by Adobe’s best-in-class media management tools.Streamlined content operations with custom CMS components and capabilities.A strategic module system lets authors create content that isn’t stale or repetitive.A custom and performance-tuned component and build system on the front end.Robust code documentation and design guidelines create and ensure alignment across content teams.We’re actively helping our clients solve their unique COVID-19 challenges through eCommerce and brand transformation. We’re here to help.This website uses cookies to ensure you get the best experience. We’re here to help.This website uses cookies to ensure you get the best experience. To BB Dakota, “Fashion is about looking exquisite and not giving a fuck.” With this in mind, we aligned the BB Dakota brand with a specific muse: a fashion-forward, irreverent woman in her 20s who doesn’t just wear clothes but lives in them.
We’d love to have a conversation.Welcome back! Through a research-proven approach, the experience works, looks, and feels like an app.The new creative direction is distinctively Beats: bold, streamlined, and beautiful. We’d love to discuss your current challenges.Modern business transformation requires innovation focused on the overall customer experience. Beyond a standard eCommerce platform, we helped build a destination for all things Beats.With a core audience ranging from 16 to 24 years old, the eCommerce experience is designed for thumb-first interaction.